Less PR, Better Policies? Getting America's Strategic Communication with the Muslim World Right
AEI Foreign and Defense Policy Studies

In a widely-reported article for the October 2009 issue of Joint Force Quarterly, Admiral Michael Mullen, chairman of the Joint Chiefs of Staff, writes that when it comes to strategic communication, the U.S. is bungling its outreach to the Muslim world. But he goes on to argue that this is not because the U.S. lacks proper communication tools, but rather because America's message lacks credibility. He writes, "I would argue that most strategic communication problems are not communication problems at all. They are policy and execution problems. Each time we fail to live up to our values or don't follow up on a promise, we look more like the arrogant Americans the enemy claims we are."

Admiral Mullen has laid out an interesting alternative view of the problems besetting Washington's public diplomacy and outreach to the Muslim world. Is he right? Or, in fact, is America also lacking both the tools and the right message to reach Muslims? At this AEI event on September 17, leading scholars will offer their insights on these pressing questions.

About the Author

 

Danielle
Pletka
  • Danielle Pletka is the vice president for foreign and defense policy studies at AEI. Before joining AEI, she served for ten years as a senior professional staff member for the Near East and South Asia on the Senate Committee on Foreign Relations. She writes frequently on national security matters with a focus on domestic politics in the Middle East and South Asia regions, U.S. national security, terrorism and weapons proliferation.
  • Phone: 202-862-5943
    Email: dpletka@aei.org
  • Assistant Info

    Name: Lazar Berman
    Phone: 202-862-5872
    Email: lazar.berman@aei.org

 

Gary J.
Schmitt
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