Super PACs engage in more positive than negative messaging

Article Highlights

  • Super PACs have less influence than we think, and they actually engage in more positive than negative messaging

    Tweet This

  • In 2010, candidates and parties, not super PACs, paid for 85% of ads run for Senate election ads and 88% of House ads

    Tweet This

  • According to the FEC, $9.6 million has been spent on positive ads in the 2012 race, compared to $5 million on negative ads

    Tweet This

There has been much handwringing in recent weeks about super PACs and their potential to doom the American political system. As the argument goes, super PACs mean that corporations or wealthy individuals can make unlimited contributions to groups that are thinly-veiled surrogates for candidates, enabling the candidates to stay positive while the PACs function as attack dogs."Evidence suggests these super PACs have less influence than we think, and they actually engage in more positive than negative messaging." -Jennifer K. Marsico

Trouble is, this argument isn't true. In fact, the evidence suggests these super PACs have less influence than we think, and they actually engage in more positive than negative messaging.

In early 2011, the Wesleyan Media Project released a report on the spending of outside groups in the 2010 election—the first since the Supreme Court's Citizens United ruling that opened the door for the creation of super PACs. The report found that in 2010, candidates and parties, not super PACS, paid for 85 percent of all ads run for Senate races and 88 percent of ads for House races. Therefore, PAC spending made up a small part of the money spent in 2010; traditional forms of funding still dominated.

Results from this year's Iowa caucuses also indicate that a candidate's performance is not directly tied to super PAC spending. Even though Rick Santorum virtually tied Mitt Romney for the win in Iowa, the "Red White and Blue Fund," which supports Santorum, spent just $537,200 in the state. By comparison, the Romney-supporting "Restore Our Future" super PAC spent $3.4 million in Iowa.

Then just this week, the Wall Street Journal reported that contrary to the belief that super PACs primarily exist to do a candidate's dirty work, FEC reports show that super PACs have spent more this year on ads supporting their chosen candidates than ads attacking other candidates. According to the FEC, since the campaign began, $9.6 million has been spent on positive ads, compared to $5 million on negative ads.

The belief that super PACs are hurting U.S. politics stems from one of two arguments: 1.) super PACs have too great an influence on elections, and 2.) the vast majority of their activity is devoted to negative campaigning. But evidence from both 2010 and 2012 shows that neither argument is correct.

Jennifer Marsico is a senior research associate at AEI

Also Visit
AEIdeas Blog The American Magazine
About the Author

 

Jennifer K.
Marsico

What's new on AEI

Making Ryan's tax plan smarter
image The teacher evaluation confronts the future
image How to reform the US immigration system
image Inversion hysteria
AEI on Facebook
Events Calendar
  • 01
    MON
  • 02
    TUE
  • 03
    WED
  • 04
    THU
  • 05
    FRI
Wednesday, September 03, 2014 | 9:00 a.m. – 10:30 a.m.
From anarchy to Augustus: Lessons on dealing with disorder, from Rome’s first emperor

We invite you to join us for two panel discussions on how Augustus created order from chaos 2,000 years ago, and what makes for durable domestic and international political systems in the 21st century.

Wednesday, September 03, 2014 | 12:00 p.m. – 1:30 p.m.
Multiple choice: Expanding opportunity through innovation in K–12 education

Please join us for a book launch event and panel discussion about how a marketplace of education options can help today's students succeed in tomorrow's economy. Attendees will receive a complimentary copy of the featured book.

Thursday, September 04, 2014 | 12:00 p.m. – 1:30 p.m.
How conservatives can save the safety net

Please join us for a luncheon event in which our panel will discuss what conservatives can learn from how liberals talk and think about the safety net and where free-market economics, federalism, and social responsibility intersect to lift people out of poverty.

No events scheduled this day.
No events scheduled this day.
No events scheduled today.
No events scheduled this day.
No events scheduled this day.
No events scheduled this day.