This Bradley Lecture is based on Brooks’s new book, “The Road to Freedom: How to Win the Fight for Free Enterprise” (Basic Books, May 2012).

Ready for the battle in November? You probably think I’m talking about the election. No, I’m talking about the battle around your Thanksgiving table. The dinner conversation will turn to politics and the economy, and it will be your job to stick up for capitalism and free markets.

The following is excerpted and adapted from Mr. Brooks' upcoming book "The Road to Freedom: How to Win the Fight for Free Enterprise," to be released on May, 8 2012.Liberals often accuse conservatives of being obsessed by morality. But the truth is, many conservatives are reluctant to talk...

In recent months, electoral skirmishes and policy debates have hinged on the meaning of fairness. Defenders of free enterprise have often shied away from moral language, preferring to rely on facts, figures, or constitutional arguments to make their case. AEI president Arthur Brooks highlights free enterprise leaders who are changing, now making the moral case.