With shows like Seinfeld and Lawand Order people just can't get enough, in part because NBC understood that their proliferation would make them more, not less, addictive.

Doesprescription drug advertisinginduce excess or danger inprescribing practices?

Internet advertising is the growth engine that sustains the availability of free applications such as YouTube and MySpace. Without Internet advertising revenues, many believe that innovators would cease to develop these immensely popular programs. On the flipside, advertisers will only advertise on Web pages that have a strong following or...

Crisis management has become the latest fashion in building a corporate reputation. Companies that come under siege from interest groups, trial lawyers, and the press wage image campaigns to make themselves "better liked"--and often do so by playing down their capitalist purpose. Do these campaigns mislead the public? Do they...

The authors examine direct-to-consumer advertising in the United States and New Zealand,the New Zealand self-regulatory model, and consumer survey results from both countries.

On April 5, 2012, the President signed into law the Jumpstart Our Business Startups (JOBS) Act, which passed by a large bipartisan majority in the Congress. The Act is designed to facilitate the equity funding of new companies. Recent research has documented that from 1980 through the 2008-09 recession new companies have been main drivers of job creation in the United States.