U.S. under secretary of state for public diplomacy Karen Hughes lost sight of her original diplomatic goals in the Middle East.

The United States is home to the world's best political polling and commercial marketing, but we are failing to win hearts and minds, not just in the Middle East but around the world.

The author comments on the role ofpublicdiplomacyand introduces a conference on U.S. government broadcasting in the Middle East.

It's big news thatPresident George W. Bush has named Karen Hughes as his new Undersecretary of State for Public Diplomacy. But is it good news?

The White House has signaled to the world, stand with us if you want, but we only respond when you're against us.

The West needs to take united and firm action against Iran.

America needs to conduct a war of ideas as successfully as it can conduct a war of arms.

The battle is for the minds of millions in the Muslim world. It will take highly creative communications to win the war.